Set up Your Project
Identifying your competitors
Compare the brands present in your sampled answers.
How to use it#
Review your project’s brand information and competitors. Use brand names consistently so you can distinguish your own brand from observed alternatives. An observed brand is not necessarily a direct commercial competitor.
What to check#
Compare visibility and rankings under the same prompt, model, and time scope. Open the underlying chats to see the actual context. The scope-options API distinguishes tracked brands from brands observed in answers.