Research notes
What is AEO — Answer Engine Optimization, and how it differs from SEO
Answer engine optimization focuses on how information appears in AI answers.
How to use it#
In Kept, start with customer questions, sampled answers, and cited sources. Review gaps and use earned or owned Actions to plan changes you can verify.
What to check#
No content change guarantees inclusion in an AI answer. Evaluate observations over a consistent prompt set, model scope, and period.